A very subjective and overly simplified summary of the evolution of wedding photography - part three

So where were we? Right wedding photography had become trendy. But something was missing. Sometimes weddings were, well, a little boring and there were not that many earth shattering moments.

Then Jerry Ghionis arrives on the scene, claiming to be tired of waiting for the action to happen and preferring to go out and make magic happen. He declares his main mission was to make his clients beautiful, a highly unpopular opinion according to the moment worshippers.

His work also includes reportage images but his focus is once again on the portrait side of wedding photography. And although he has this in common with the cheesy wedding photographers from the eighties, the similarities stop there. His work is fresh and exciting. Finally a breath of fresh air for wedding photography which had been so concentrated on being natural and obeying rules that it had gotten way too serious and rigid.